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Development of marketing strategy of development transfers in the field of membrane technologies in the Republic of Belarus

Abstract

Whey processing is a key direction in the development of the dairy industry. Demand for whey ingredient applications continues to grow, attracting more and more organizations to the methods of obtaining them. One of the modern ways of processing is electrodialysis. The market of products, the production of which provides the main volumes of whey, is analyzed. The potential of the electrodialysis equipment market and the replacement membrane market is investigated in accordance with the amount of unprocessed whey. The main directions of the development of the Belarusian dairy industry are formulated; measures to improve the indicators of the volumes of sales of electrodialysis units are identified.

For citations:


Dymar O.V., Kakhanovskaya S.A., Merkel A. Development of marketing strategy of development transfers in the field of membrane technologies in the Republic of Belarus. Food Industry: Science and Technology. 2018;11(4):104-110. (In Russ.)

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ISSN 2073-4794 (Print)