Methodology for assessing competitive potential of food products with improved consumer characteristics
Abstract
Conceptual approaches have been developed to create, promote and evaluate the competitive potential of food products with improved consumer characteristics taking into account the urgency of ensuring the further competitive development of domestic food industries, saturating the domestic consumer market with high-quality products available to all categories of the population. Quality criteria have been proposed and tested, including the nutritional value of the product, organoleptic properties, functional efficiency, breadth of assortment, completeness of information for consumers on packaging. The approach provides the possibility of developing a methodology for assessing competitiveness in relation to food products of the new generation, obtained through the use of modern knowledge in genomics, proteomics, nutrimetabolomics and other sciences.
About the Authors
A. M. Mаrgunova
RUE «Scientific and Practical Center for Foodstuffs of the National Academy of Sciences of Belarus»
Belarus
Belarus
Mаrgunova Аlena M. – Candidate of Technical Sciences, Deputy General Director for Standardization and Food Quality
29 Kozlova str., 220037, Minsk, Republic of Belarus
S. A. Kondratenko
RUE «Institute for the Meat and Dairy Industry»
Belarus
Belarus
Kandratsenka Sviatlana A. – Ph.D. in Economic Sciences, Associate Professor, Head of the Economy Sector of the Recycling Industry
103, Kazintsa str., 220108, Minsk, Republic of Belarus
S. E. Tamashevich
RUE «Scientific and Practical Center for Foodstuffs of the National Academy of Sciences of Belarus»
Belarus
Belarus
Tamashevich Sviatlana E. – PhD in Engineering sciences, Assistant professor, Senior Researcher of the Department of Technology confectionery and oil and fat products
29, Kozlova st., 220037, Minsk, Republic of Belarus
A. N. Mаrgunov
Educational institution «Mogilev state University of food»
Belarus
Belarus
Marhunov Artsiom N. – Graduate student, Junior researcher
3, Shmidt Avenue, 212027, Mogilev, Republic of Belarus
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Review
For citations:
Mаrgunova A.M., Kondratenko S.A., Tamashevich S.E., Mаrgunov A.N. Methodology for assessing competitive potential of food products with improved consumer characteristics. Food Industry: Science and Technology. 2019;12(2):52-64. (In Russ.)
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